Most of us start a business because we see a problem in the world that we think someone should fix. So we step up. We commit. We dream of the impact we can have.

Then reality sets in and we feel overwhelmed and confused as to where to start, how to know we’re headed in the right direction. So instead of trying something new and unknown and getting market feedback, we stall, we talk more than we act. We’ve all been there and it sucks.

In this working session we will look at proven methodologies to get unstuck and define both the impact and market opportunities we want to tackle in our business.

This working session will give you:

1. A clear methodology to identify your market and impact opportunities

2. The 4 ingredients needed to write a convincing impact opportunity statement to set your North Star

3. Tools to design a sustainable business that makes money and has a positive impact on the world

4. Ways to use a stakeholder mindset to make better business decisions

Conducting research with end-users helps us develop a deep understanding of who they are and what their needs are. This allows us to co-design solutions that address root causes of a problem, which will then de-risk the design, implementation, and uptake of that product, service, or initiative.

What this session will give you:

1. Understanding of the research process and why it’s important to engage end users throughout the journey

2. Tools and research methods for conducting qualitative research

3. Research considerations for engagement and co-creation with diverse communities

Important notes:

• Protagoniste working sessions are held in small groups.
  Please be ready to participate.

• This session will be held via Zoom. Camera on, please!

• If you need any accommodations, please send us a note